The world is obsessed with perfection, beauty, looks, and celebrities. Looking back at the pre-internet or pre-social media era, movie stars, sports individuals, businessmen, and even politicians were and still are the influencers. Traditional media like newspapers, television, movies, etc., were the only ways for them to influence. Celebrity culture is not new; it has always been there and has inspired probably then present and future generations.
Over the years, there have been numerous examples in which celebrities have inspired people across the world. The arrival of social media has set new standards for celebrities and businesses as it expanded the radius of the business. Everyone who now has a smartphone with the connectivity of the internet can become an influencer. Celebrities are now breaking and making new trends for society. One industry which had a significant impact due to the celebrity culture is the medical aesthetics industry.
Fuelling the rapid customer demand
Businesses have been using celebrities to promote their products for a long time. Businesses in the aesthetics industry are now using celebrities even before launching their product in the market. Earlier cosmetics and medical aesthetics were limited only to someone coming on the screen.
This has now changed, and businesses spending millions of dollars on Instagram or social media celebrities add more fuel to the rapid customer demand. One fine example of this is when Kylie Jenner had done her lips, the demand for lip fillers boosted in the teenagers. As many teenagers follow Kylie Jenner on social media, it has resulted in the growth of already rapidly growing customer demand.
Collaborative campaigns for the launch or marketing campaign have also considerably influenced the medical aesthetics industry. This has given the new ventures the key to growth along with the freedom to set the trend for commercial activities. Since the world has become a global village and the social keeping everyone connected has made it much easier for the brands to influence their target audience through celebrity culture. Collaborative campaigns inspire celebrity cultures that promote businesses directly or indirectly, which later becomes a trend.
Commercializing attachments
Celebrities were not open about the changes that they make about their appearance. Today, the influencers are open about the lip fillers to the facials that they do to bring a change in their appearance. After a surge of celebrities being honest about the change, the question arises are the celebrities really honest with the people they are influencing?
Celebrities today have a considerable influence on society. The popularity of social media in the youth also triggered this celebrity culture in society. So, what exactly has made celebrities so open about their cosmetic treatments?
It is ultimately the celebrity’s choice to be open about their cosmetic treatment or not, but since the followers got access to the life of celebrities, it became easy for them to directly or indirectly influence their followers. The medical aesthetic industry was the one benefit from that as this brought the paid promotions for the products. The celebrities made money while showcasing their lifestyle, inspiring people to become a part of the trend.
Some celebrities might be honest about their treatment, but strategic campaigns done by the companies made it look much easier for the consumers. People admire celebrities, and with all the buzz that goes around them, they indeed have a huge influence on people. The focus also changed from looking better and good rather than being overly done; now, people do not want to stand out but fit in. The medical aesthetic industry has commercialised this busy attachment with celebrities, with celebrity culture infusing people to give them more business.
Celebrity culture’s trend in the Aesthetic Industry
Consumption of information today is very different from a few years back. With the advancement of technology, we are constantly consuming information in one way or another. In fact, while reading this, you are consuming information or while scrolling through social media. Celebrities carve to look perfect, and now celebrities being open about it have changed the way people look at aesthetic treatments.
Celebrities like Kylie Jenner had their first aesthetic treatment at the age of 16. She has been open about it, and that has, in some way or the other inspired many youngsters to opt for treatment. Kim Kardashian, another celebrity, did something sensation with aesthetic treatment, which still is popular amongst the youth.
The celebrity culture has boosted the aesthetic industry. Even celebrities are more open about it today than ever. Even the brands collaborating with celebrities have made the medical aesthetic industry much better. There is no harm in opting for medical aesthetic treatment unless it is overly done. This also includes the treatment endorsed by the celebrities. Go with the treatments supported by aestheticians and use the products that contain a good foundation.
